For Her was created from a simple belief: mothers deserve care, too.

When I became a mum for the first time, I experienced just how quickly life begins to revolve around this beautiful little person you've brought into the world.

There is so much love, excitement and attention surrounding a new baby — as there should be — but somewhere amongst the feeds, sleepless nights, cuddles and learning a completely new rhythm of life, it can be easy for mum to put herself last.

That experience inspired For Her.

I wanted to create something that was genuinely for her. Not another gift for the baby, but a thoughtful reminder that she matters too.

Each item inside a For Her box has been carefully chosen to bring a little comfort, encourage a moment for herself, and remind her that she deserves to be cared for during this incredibly special season of life.

For Her is a small business created by a mum, for mums — and I hope every box makes the woman receiving it feel just a little more seen, celebrated and thought of.

Because she matters, too.

— Carla
Founder, For Her